Google Maps is a mapping service provided by Google. It offers street maps, a route planner for traveling by foot, car, bike, or public transport, and an urban business locator for numerous countries worldwide.
You may wonder how this service can benefit your company as a business owner. These are three advantages of Google Maps for your business.
Google My Business Listings
The first advantage of using Google Maps for business is creating a free listing on Google My Business. This listing allows you to manage how your business appears on Google Search and Maps.
You can add photos, business hours, and contact information and even post updates about your business. Creating a listing on Google My Business can help increase your visibility online and attract new customers. Not only that, but you can also track how many views and clicks your listing receives.
Customer Reviews
Another advantage of using Google Maps for business is that customers can leave reviews about your company. These reviews appear on your Google My Business listing and can help potential customers learn more about your business.
Customer reviews can also improve your search engine ranking, making it easier for people to find your business when they search for keywords related to your industry. The more reviews you have, and the higher their rating, the better.
To encourage customers to leave reviews, you can send them follow-up emails after purchasing or interacting with your business. You can also include links to your Google My Business listing on your website and social media accounts.
Insights
The final advantage of using Google Maps for business is that you can access insights about how people find and interact with your listing. These insights include how many people have viewed your listing, clicked on your website link, or called your business.
This data can help you understand what marketing efforts are working well and where you may need to make some changes.
Whether you own five locations or just one, Google Maps can be a valuable tool for your business. If you haven’t already, create a listing on Google My Business and take advantage of these three benefits today.
Let it rank in the algorithm for a while, and learn the reasons why your business isn’t on Google Maps to get the most out of this service. Your bottom line will thank you for it.
