What are the 5 Ps of the marketing mix and how can they help you grow your business What are the five Ps of marketing? The five Ps or elements of the marketing mix are product, price, place, promotion, and people. Originally coined by Jerome McCarthy in his book, Basic Marketing: A Managerial Approach, they provide a useful template for developing a marketing plan. … [Read more...] about The 5 Ps of the Marketing Mix
Starting a small business can be scary and life-changing. So when a friend takes the leap of faith to start their own business you will probably wonder how to support their small business. Small businesses face a world of uncertainty and in many cases, the odds are against them. Here are some small business failure rates according to Fundera: 20% of small businesses fail … [Read more...] about How to Support a Friend’s Small Business
Small businesses have the challenge of providing customers an online experience that can compare with their giant corporate competitors, but with a tiny fraction of the budget. This has become even more important since Covid as online orders, curbside pickup, etc have become an expected service for almost any business.Finding the best cms for small business is crucial for … [Read more...] about The Best CMS for Small Business
A local search is a powerful tool for small businesses. You need to optimize your business for local search. Or else, you could be missing about 80% of your projected consumers. That's because 4 out of every 5 consumer use search to get local information. So, what is local SEO? Precisely, if you want your business to remain relevant, you need local SEO. Local search engine … [Read more...] about What is Local SEO?
When you are about to create a website for your brand or company, thinking about a good domain name is key to boost and strengthen your presence on the net. For this reason, in this article, we will talk about domain names and how to find the right domain name for your company. What is a domain name The domain name is the equivalent of a physical address for your … [Read more...] about How to Find the Perfect Domain Name for Your Business