Salon owners deal with the hustle and bustle of daily operations daily, but the holiday season is hectic for all owners and staff. Fortunately, there are ways to handle the chaos. Follow these tips to prepare your nail salon for the holiday season!
The Holiday Hustle
As the holiday season quickly approaches, it’s time to create a game plan for your salon. That said, it’s essential to strategize all aspects of the business. Tasks such as scheduling the right number of nail techs, ordering supplies, and ensuring everyone can handle the influx of clients are all essential components. Schedule time to write down your plan for the upcoming months.
Book Appointments in Advance
Prepare your nail salon for the holiday season by booking appointments in advance. Generally, most salons allow walk-in visits. However, too many walk-ins can overwhelm your nail techs. Encourage clients to schedule appointments in advance. Doing so prevents overcrowding or late appointments. After all, no one wants a rushed manicure on Christmas Eve.
You can offer rewards for booking in advance to sweeten the deal. For example, your salon can give clients a discount on their service when they schedule early.
Limit Availability
Many beauty professionals take advantage of the season and cater to many clients. Although profits will soar, the well-being of your nail techs may decline. Accepting too many customers will lead to burnout. Your staff may call off work, leaving your salon shorthanded. Encourage your nail techs to limit their availability. Once a staff member reaches a certain number of appointments in a day, they should stop accepting appointments.
Stock Up on All Products
It’s no secret that the holidays are hectic. People prepare for gatherings by visiting beauty professionals. Simply put, everyone wants to look their best. If you want to ensure quality services, make sure you stock up on all products. From polishes to nail files, grab everything you need for clients. Call your supplier to purchase all the essentials.
Offer Discounts on Certain Manicures
Holiday deals are fantastic, and many businesses offer discounts and promotions. This year, consider offering discounts on certain manicures. You can focus these deals around acrylic sets, gel nails, manicures with art decals, or otherwise.
You can also focus on trends to appeal to clients looking for something new. For instance, gold studs with black nails are among the nail stickers and color combos to recommend to your clients. When they select a recommended manicure, offer a discount! Who doesn’t want to save money during the holidays? Give your clients gorgeous manicures at an excellent price.
