Believe it or not, providing excellent coffee for your customers is an essential part of your restaurant’s success. So, make sure you’re not serving up burnt bean water with these simple methods for improving this aspect of your business. We’re confident these tips will help you find flavorful, velvety coffee blends that will keep your customers coming back for more.
Become a Coffee Connoisseur
Coffee is an excellent way to finish off a meal. And if the roast is good enough, it might even convince a customer to order dessert. But it’s fair to say that most of us have been in a situation where we order a cup of coffee at a restaurant, and the flavor of that first sip is terrible.
This is such a common occurrence because many restaurants don’t take the time to learn about the coffee they serve up. So, if you’re looking for ways to improve your restaurant’s coffee service, start by educating yourself and your staff on a few different types of roasts and their flavor profiles.
Doing this will help you understand which coffees might complement items on your menu. Plus, you’ll be able to serve a wider variety of specialty drinks. And, of course, when you know what tastes good and why, you can make delicious coffee that people want to purchase.
Experiment With New Blends
Next, it’s time to have a bit of fun and experiment with the coffee blends you offer. Bear in mind; it’s wise to have a couple of house blends you use regularly.
This helps to create a sense of familiarity and customer recall. But it’s also beneficial to explore the possibilities of diversifying your coffee blend options. All you need to do here is select a couple of new blends you’ve never sold and put out feelers to see how they fare with your customers.
For instance, maybe you decide that Kenya dark roast is a blend worth investing in. In this case, you could offer a sample of the new coffee to customers who purchase a dessert. Or you could even have a coffee taste-testing event where your customers get to participate in the selection process with you!
Offer Extras With Every Cup
One of the most effective ways to improve your restaurant’s coffee service is offering extras alongside your drinks. Perhaps you have a seasonal latte that would be well complemented by hazelnut biscotti. If this is the case, you could offer the biscotti free with every drink purchase for a limited time. Or maybe there’s a particular blend that goes well with scones or pie.
Well, then you could create a combo with those two items. This way, your customers get to enjoy coffee and a dessert at a discount. However you do it, offering extras with your coffee drinks is an excellent way to entice people to come back to your restaurant.
Coffee culture is an important aspect of the service industry. So, it’s crucial to ensure that you offer your customers flavorful, quality roasts. And if you find that your coffee services need improvement, use the valuable ideas in this guide to help you get started.
