Have you heard terms like “membership experience” around the fitness industry? The world of fitness changes constantly, and you need to stay up to date with all the current chatter. You want your patrons to leave your gym excited to come back for more. You can accomplish this goal by implementing a few easy methods to improve the experience at your fitness center.
Look at It With Fresh Eyes
Take a step back and get a good look at your space. Keep the big picture in mind, but focus mainly on the smaller picture. Observing the finer details that help make up your gym will help set you apart from your competition.
Does your gym need a deep cleaning? If so, consider hiring a professional staff that can handle the hygiene upkeep. Instead of taking the time out of your day to wash your linens, consider having them picked up by a professional laundry service. Your patrons will be grateful to you for the soft towels.
Observe the instructors and see how well they motivate your members. If you can’t watch them 24/7, hire some secret shoppers to evaluate your gym and provide you with quality feedback.
Engage Your Gym Members
Engaging with your gym members goes beyond saying a friendly “hello” here and there. Get your members involved in the gym so they feel valued and appreciated. Greet every member by name so they know you care.
Reward hardworking members monthly with unique benefits. Get involved with their fitness progress by highlighting any new achievements they’ve reached. Start a fitness challenge that involves the whole gym. You can motivate the members of your gym while enticing their competitive sides.
Offer Additional Services
Aside from various ways to pump iron, offer your members other ways to stay fit and healthy. Consider adding some yoga or Pilates classes for those who need to take a deep breath and unwind.
For moms on the go, provide a daycare center. A daycare center is an excellent addition to your gym for mothers looking to get in shape or ones who don’t have a free minute away from the kids. With a daycare center, you provide them with a safe place to leave their children while they relieve some stress.
Maintain Your Equipment
You don’t want to see your members improvising in your gym because some of your machines don’t work. They could have improvised at home rather than coming to your facility.
Take regular inventory of all your equipment. Replace anything that looks old, outdated, or broken immediately. Remember, you need to observe your fitness center with a fresh pair of eyes.
Improving the experience at your fitness center may take some work, but if you incorporate these tips, you’ll start on the right foot.
