Marketing your business is no easy job. It seems all businesses employ tried and true marketing strategies, but it can leave your business feeling bland and just like every other business if you do the same. You really want to stand out and be innovative, but this isn’t easy. Read on to learn about a few unconventional tips for marketing your business.
Create a Contest
Many businesses have used contests to market themselves, but they’ve died out in recent years. Some business owners feel the contests aren’t bringing in the business they wanted and are costing more money than they were hoping. These are valid concerns, which is why you must be careful with the kind of contest you organize.
For example, create a barrier to entry so that you aren’t losing too much money, like filling out a questionnaire after a meal if you’re at a restaurant. Similarly, you should work with social media and local news to make it a big deal that can get some press. Doing this advertises the contest so that people come in and try your product. Regardless of the contest’s outcome, you’ve gotten a lot of people in the door and aware of your brand.
Go to Where the Action Is
A somewhat unconventional way to market your business is to show where the action is. There are always events happening in your city, and if there aren’t any, create your own event! For example, you could organize a beach clean-up where you bring some volunteers together to pick up trash on the beach, and then they’ll bring the trash to your event trailer advertising your business. This strategy is just one of the unconventional ways you can use a custom event trailer. It may be hard to distinguish your business if there are a lot of other businesses at the events you go to, but at least you are still there and in front of people making impressions.
Create a Unique Marketing Campaign
Many businesses will create marketing campaigns, with ads connected by a loose theme. Doing this ensures that if an ad is in front of someone, they can get the gist of your brand without needing to see the other ads. It’s a sound strategy, but you should go unique with it and create something more complex. Marketing like this can be hard to execute, but it pays off. For example, the brand Coinbase created a Super Bowl ad where they just had a QR code on the screen for a minute. It didn’t say anything about the product, but it was unique and got into people’s heads, something you should try to emulate when marketing your business.
Marketing your business is not easy, but with these unconventional marketing tips, you can stand out from the crowd! However, it is important to remember that every potential customer is different. Don’t go into one of these strategies with 100 percent confidence that it will work. Instead, diversify your marketing strategies and do multiple things at once. It’s important to stay safe when marketing and avoid putting all your eggs into one basket.
