Pop-up businesses are a hot trend in small businesses today, and they seem to pop up everywhere! It’s an excellent opportunity to expand your business or temporarily take your online company into the brick-and-mortar realm. But with so many others out there, the competition for consumer interest is fierce.
But we can help with our guide that offers tips and tricks for helping your pop-up business stand out from the rest!
Location Is Everything
It’s as true in pop-up businesses as in real estate—location is everything. A novel and interesting location for your pop-up business instantly makes it stand out from the crowd and creates some buzz and excitement.
You want your pop-up business to be somewhere with a thriving market of consumers to target, but you also want it to be something new for people to check out. The location is probably the most critical choice and helps determine your pop-up’s success, so look hard and all over for the right site for your business.
Get Experimental With the Design
Once you’ve got the right location, it’s time to design the look and function of your upcoming pop-up business. The design is an excellent opportunity to get experimental and different to make your pop-up business distinct and appealing.
If a pop-up shop looks like your existing business or like every other pop-up around, why would anyone want to check it out? It’s a temporary business, so don’t be afraid to get different—the more novel, the more likely people are to post pictures on social media and give you free advertising!
Utilize a Storage Container
Speaking of location and experimental designs, you could achieve both for your pop-up business with a storage container as the physical space! Storage containers are popular pop-up alternatives for restaurants and businesses—and it’s easy to see why.
Instead of looking for available space in your area, a storage container allows you to take your pop-up business practically anywhere you want. A storage container instantly makes your pop-up stand out, catches the eye of consumers, and draws them in to check it out. Don’t limit your locations by only renting available spaces—utilize the portable advantages of storage containers!
Pro Tip: A used storage container is just as useful and valuable as a new container at a discounted price.
Create a Theme
Pop-up shops are all about grabbing the customer’s attention—one of the best ways to do that is with a theme. You want your pop-up shop to have a distinct idea that customers can easily understand and attracts them to check out what your business is all about.
Maybe the theme is something from pop culture or a special promotion for your business. It’s only a temporary business, so kick around ideas on a premium theme that’ll attract people from all over!
