There’s a lot to consider when you run your own winery, so marketing and branding often fall to the wayside. If you want to reach new customers, though, you need to find exciting ways to put your business out there. Whether you’re connecting with your local community or introducing yourself to virtual customers on the other side of the country, dynamic branding can bring your business to new heights. Get started with these tips for expanding your winery’s customer base.
Host Events
Do you have the perfect setting for a picturesque wedding? Do you offer a menu alongside your wines that would be perfect for a dinner party? Renting your winery out for events is a great way to bring customers to your door without sending an invite. Weddings, business dinners, and other events will benefit from your unique setting and delicious wine menus, while you benefit from the exposure to new customers.
Revolutionize Your Wine Tastings
Hosting wine tastings is one of the most popular tips for expanding your winery’s customer base, but is your current tasting routine enough? Look for ways to enhance the wine tasting experience so that you can stand out from competitors and leave a lasting impression on customers.
Liven up in-person wine tastings with a tour of the facility, special discounts for attendees, and live music or other performances.
If you haven’t already, consider expanding into the world of virtual wine tastings. You can reach more customers than ever before by hosting online tasting parties. Send your virtual guests a sample package to introduce them to some of your finest products, then make sure your online ordering is as convenient and efficient as possible for when they want to buy more.
Invest in Shipping for Online Customers
Buying our favorite goods from the comfort of our homes is easy and convenient, but there’s one downside to online shopping: buyers don’t experience your excellent in-person customer service. Thankfully, you can make up for it with a fantastic online shopping experience. In addition to investing in your ordering process—with a smooth, attractive, and secure website—be sure to enhance customers’ experience with a great unboxing process.
Consider both function and appearance when choosing your packaging materials. For example, if you’re choosing between folding cartons and rigid cartons, both can offer the gorgeous appearance you want, but only rigid cartons are sturdy enough to keep your wine bottles safe during transit. Rigid carton packaging also offers a rich, luxurious feel that will make customers feel classy and excited as they unbox your wines. The right packaging material represents your brand and ensures customers remember the positive experience they had when buying your products.
