Indoor LED displays provide a clear, vibrant, and energy-efficient signage solution for your business or organization. No matter what kind of content you want to display, an LED sign is one of the best ways to show it off. However, with so many signage options on the market, choosing the right signage solution for your property can feel daunting. Navigate your options and make an informed choice with these things to consider when purchasing an indoor LED display.
Long-Term Cost and Return
As with all big investments, cost plays a significant role in choosing the right LED display for your business. Pay attention to both long-term and short-term costs. If you pay attention to the upfront price of your display but don’t factor in installation, ongoing maintenance, and other expenses, you can end up making a poor investment on a display that doesn’t generate a positive return on investment. Consider both upfront and long-term costs and returns to calculate an accurate return on investment and make the most cost-effective decision possible.
Size and Resolution
LED signs are available in countless sizes and designs. Size and resolution are among the most important factors to consider before purchasing your indoor LED display. Think about where you want to install your sign and what kind of content you plan on displaying. Do you need an expansive video wall to attract customers to your store? Are you sharing information like directions or schedules on a standing display? Let your content influence the type of indoor LED sign you install.
Keep resolution in mind as you consider your display options. If your audience is going to view your sign up close, then you need a higher resolution to achieve a crisp, clear image. Determining the right resolution is the key to making sure your content is effective and appealing to every passerby.
Content Management System
What kind of software will power your LED display? A quality content management system (CMS) gives you the control and flexibility you need to make your sign’s content as effective as possible. Look for a CMS that is intuitive, organized, and secure.
Make sure the software you choose addresses all of your content needs. Are there content creation tools? Can you manage multiple signs on one platform? Do you have the ability to schedule and update content remotely? These and other features make it much easier to manage your content and make the most of your LED display.
