Every store needs a well-kept area that’s free of weeds and litter and has a few potted plants scattered around the store’s walls. However, the one thing that immediately draws others in is a storefront’s design. Fewer people will be interested in your shop if the storefront doesn’t have advertising or this week’s best items to buy. Let’s update the exterior appearance by utilizing one of these storefront design ideas that increase sales.
Window Display
Many customers love window shopping. Whether it’s to remind themselves to check out your sale later or to see the hottest trends, customers want a way to view the items you sell.
You want your customers to come in, look around, and be ecstatic at finding a great deal. Window displays are fun for everyone, but you need to know what season you’re entering.
For example, if you sell home goods and the products are from a previous holiday, customers are less likely to shop. Make it a habit to remove holiday decorations before creating a new display.
Immaculate Shelving
If you have disorganized shopping kiosks outside, customers aren’t going to stop. When your customers are outside, they want to see organized stalls that allow them to look at everything.
Organized kiosks and outdoor product displays encourage shoppers to look into the store and make additional purchases. This is why it’s equally as important to have a clean and decluttered retail space. Whatever you have going on outside, should mirror what’s going on inside.
The Right Signs
With gorgeous window displays and shelves comes the need to use proper signage. Simple designs are great, but they won’t draw customers in, so you need to get creative with the style. You won’t need a professional designer; using specific colors can help customers know if your store is having a sale, clearance event, or special promotion.
Here’s an example of using colors:
- Red can signify clearance
- Green can represent new items
- Yellow can mean sales
- Pink can be promotional products
There are many ways to decorate your storefront. Here are two additional ways to increase sales with your storefront design.
Fun Colors
It’s okay to use color, but ensure that it represents your brand and fits the theme of your window display. If it’s spring, use light colors, and throw in some pastel-colored bouquets and clear glass vases. Ensure the colors you pick are welcoming and balance the design well.
Beautiful Lights
Lights create a stunning turnaround for every design. Again, your display doesn’t need to be expensive; using simple fairy lights can help set the tone of your store.
Keep your storefront updated so you can attract customers and improve sales. As you prepare the front, hire a service to help speed up the designing of your business’s exterior. Get your business ready to boost sales by redesigning your shopfront.
