A modern website needs video content. The homepage shouldn’t just include a slider of blog information. While that information is relevant for everyone visiting the website, most of the time, your viewers are in a rush and need an immediate answer. To improve your user experience, read on to learn why biotech companies like yours need videos on their websites.
Customers Understand Your Brand
Yes, a blog could easily explain who you are and what you do, but a video tends to do that in a shorter amount of time. If a video is edited and cut right, it could answer the customer’s questions quickly and in a visually appealing way.
For example, imagine you’re selling a topical cream for eczema, and the customer is looking for something safe for their children to use. A video could easily explain how well the cream works and its five skin-safe ingredients in the first 30 seconds. Now knowing the most relevant information, a customer will be interested in researching your product more by reading reviews and your blog posts.
Physicians Become Engaged With Your Content
Customers aren’t the only ones looking for engagement—so are doctors. Just like patients, doctors want information quickly. They don’t always want to read or view something that takes more than a minute to learn a fact or information about a medical device.
To take full advantage of this reason biotech companies need videos on their websites, ensure your video content uses appropriate terminology and is professionally edited. Furthermore, craft thoughtful, unique explanations in your videos, as doctors will notice and appreciate the effort. Ultimately, high-quality videos can make doctors engage with and value your content, which builds brand credibility.
Customers Recall Your Business Name and Video Information
Your goal with all your marketing material should be to ensure the content you post to your website is credible, convincing, and easy to remember. Fortunately, an easy way to accomplish this is with video content on your website. In fact, one way video content captures attention for biotech marketing is by boosting brand awareness and helping customers recall your business name. By adding videos to your website, you grow your reach, enhance SEO, and make your brand name the one customers remember.
