You’re passionate about what you do. You love being a line striping professional, and you’re proud of the work you do for your clients. Marketing yourself as a line striping business is crucial to building trust and attracting new clientele, but it can be tough initially. Once you have the right line stripping equipment, this guide can help get you started on promoting your line striping business services.
Get Customer Testimonials To Post on Your Site
Customer testimonials are a great way to show off your work, and they’re also a great way to share social proof. You can post customer testimonials on your website or social media pages, and people will be able to look at them for credibility. Sharing testimonials can help build the trust needed for people to hire your line striping company.
Publish Relevant Blog Posts
One of the best ways to promote your line striping business is by writing relevant content that links back to your site. Search engine-optimized (SEO) blogging is a great way to get your name out there, but it can be hard to do well if you’re not sure what you’re doing.
When creating blog posts, make sure they’re interesting and engaging. Be sure to include links back to other pages of your website within the body of each post. Ideally, these links should lead directly to the products or services you provide.
Offer a Discount
Discounts are a great way to attract new customers and keep them returning. If you’re looking to build your brand, consider offering a discount for first-time services or term contracts. These types of lead-generating practices are common and help bring in new clientele. The quality of your work and customer service keeps people with your company.
Create a YouTube Channel for Informative Videos
YouTube is a great platform to use when promoting your line striping business. You can create a YouTube channel that contains videos about the products or services you offer, how-to tutorials, and other interesting content that educates and/or entertains your ideal audience. A lot of people search for specific topics on YouTube, which means there’s an opportunity for you to rank highly in search results if you create quality content that matches what people are looking for.
The most important thing is to ensure that your video descriptions include links to your website or social media accounts so viewers can easily find out more about what you do!
Provide Quality Work
One of the best ways to get new customers is by having happy, loyal customers. You can do this by asking current or past customers to leave reviews on your Google My Business listing and Facebook page. Ask for permission to share before-and-after photos of their projects in your portfolio.