A company that sells products or services will always benefit from a solid online presence. People spend most of their time every day close to a screen. Whenever they search for something, they want results fast. The way people find and land on your website is important. But once on your website, it is essential to give them a pleasant visit. Learn how to make your website more user friendly with attention to detail and elements that will enhance their experience.
Quick Loading Time
People expect to find what they are looking for within seconds of clicking on a link to a website. Your website needs optimizations to make it run quicker to deliver better results. These improvements could include:
- Compressing images to reduce weight.
- Embed videos.
- Distributing information on the site.
- Using a reliable host.
- Checking for website errors.
These elements work together to improve the loading times on your page, giving people another reason to stay and browse through what you have to offer.
A new rule says that you should first design your website to fit a smartphone’s screen because most people looking for something will use their phones immediately instead of waiting for a laptop or a desktop. How you place information and images on your website will greatly impact when the host transforms it to fit a mobile screen.
This refers to the readability of your website’s font. Standard fonts create a better impact because people can read and understand them more easily. A guide to web typography can guide you to the best font options to reflect your style, convey your message, and keep the reader engaged. This is an essential part that will significantly benefit your website.
Display Every Detail
When people shop or look for something, they want to learn everything they can on a specific subject or product to make an informed decision. Displaying all the necessary information, especially prices and benefits, will give your clients a message of clarity. When websites keep information to force people to call or interact, they are likelier to lose the sale.
Most people learn with images and pictures. An excellent way to make your website more user friendly is with images that explain and reflect what your brand and products are about. As mentioned above, you need to compress the photos to avoid slow loading times that would make people click out. Original and colorful images that effectively explain a point will keep people interested and happy.