Tailgating is incredibly popular for sports fans who love to share that passion with others like them. To them, it feels like a big party celebrating their teams and a great excuse to kick back, drink, eat, and watch the game. Consider using these expert ways to market your business at a tailgate and get those tailgaters excited about your products.
Offer Some Mobile Hospitality
Sports fans walk through a seemingly infinite number of tents and trucks offering food and drinks when tailgating. When they are not walking around, they are a part of groups sitting and watching the game, eating, or just celebrating. You can stand out from the crowd by offering some much-needed hospitality and simultaneously showcasing your business.
Mobile hospitality means that you could be giving away merchandise, food, water, or even have different entertainment options for patrons. These complimentary gifts can draw them to you, and then they can learn more about your business and products through your branding and direct discussions.
Do Giveaways and Offer Free Samples/Demonstrations
According to Forbes, fans spend close to $35 billion on food and drinks every year during tailgating season. It is one of the things that people look forward to most when tailgating. Businesses need to capitalize on this trend, and one of the most attention-grabbing ways to do so is by showing off your product and giving it away.
You can hand out samples or do a giveaway for your product or merch, but to effectively market your product, you should encourage some interaction. Using hashtags is a fantastic way to get tailgaters to participate with your product beyond the stand and further market it to their circle of friends.
Depending on how you set up your business at a tailgate, you may restrict yourself to only one area. If the tailgaters in your area are less mobile, you will only market to this nearby group of people. If you have a mobile stand, you can raise brand awareness with more tailgaters than usual.
Sometimes you will not be able to bring a portable stand. In these cases, your best option is to get a street team, a group of people that canvas the different tailgating areas. This team will distribute your product, raise brand awareness, and even get people to sign up and learn more about your business.
Marketing is complicated, especially when expanding into new environments. With these expert ways to market your business at a tailgate, your brand awareness will rise, and you can gain new customers.