Liza Terry

What are the 5 Ps of the marketing mix and how can they help you grow your business What are the five Ps of marketing? The five Ps or elements of the marketing mix are product, price, place, promotion, and people. Originally coined by Jerome McCarthy in his book, Basic Marketing: A Managerial Approach, they provide a useful template for developing a marketing plan. … [Read more...] about The 5 Ps of the Marketing Mix