The familiar vintage glow of a neon sign in the window of a business (such as an entertainment space or restaurant/bar) is, surprisingly, a powerful marketing tool. In fact, associating catchy, quality neon signage with your brand helps spread awareness throughout the community. However, authentic neon lights, especially exterior signs, aren’t cheap to purchase or maintain over long periods. Read on to learn why you should ditch the neon sign and the importance of investing in LEDs for your business.
The Disadvantages of Neon
Real neon signs, which are visually and mechanically beautiful, are a pain to own. First off, these lights are comprised of fragile glass casings full of potentially harmful noble gases. Aside from the risk of breaking and releasing toxins and glass shards into the air, only specially trained engineers are qualified to make repairs and modifications. Even more inconvenient, these maintenance services are regularly required to ensure better longevity, which drives up the cost of ownership tremendously.
Neon signs are also plain inconvenient as they’re notorious for producing a loud hum, often interfere with remotes and other IR devices, are difficult to move, and are tricky to install. Plus, certain states and jurisdictions outright ban the use of real neon signs inside of businesses. For these reasons alone, LED technology is by far the more practical investment for your company.
The Advantages of LED Technology
Unfortunately, there are many misconceptions concerning LEDs that often deter businesses from investing in them—this is a massive missed opportunity! Because of their many energy-saving capabilities, LED lights are ideal for residential and commercial applications. On average, LED lights last an average of 25,000-50,000 hours (some LED-neon signs last upward of 100,000 hours) without dipping in quality or functionality. Furthermore, LEDs are far more durable than glass lights and do exceptionally well outdoors, regardless of temperature or moisture. Most importantly, these lights require little to no maintenance and rarely suffer serious damage. Ultimately, LED technology is a great way for businesses to get more value out of their energy consumption.
LED-Neon Signs
Unlike traditional LED lighting technology, LED-neon signs are designed with visual appearance and entertainment in mind. As such, these products often boast fun features such as color and pattern-changing capabilities, providing your business’s sign with more character and uniqueness. These features are not possible with authentic neon signs, as they require specific noble gases to produce colors; these colors are permanent throughout the life of the neon lights. As such, LED-neon products are the ideal choice for advertising your brand through interesting signage.
What are you waiting for? Ditch the neon sign and start investing in LEDs for your business! You’ll find that the energy savings, customizability, and convenience of LED-neon devices will increase your brand and the customer experience while also reducing pesky operations costs.
