Considering the many tasks involved, running a photography business can be a challenge. From fulfilling client requests to producing quality prints and updating social media accounts in a timely manner, there’s a lot of moving pieces that play a role in its success.
While implementing tactics can benefit your small business, not using them correctly can turn your company upside down. Here are a few bad habits that can hurt your photography business and best practices that serve as alternatives:
Not Having a Website
Given this modern age, most marketing tactics are now digital, meaning photographers can promote their services through a website. Lacking a website hinders your ability to establish an online presence, therefore limiting your audience and clientele.
While you can certainly garner clients through word-of-mouth, your business would have a difficult time broadening its horizons and reaching platforms worldwide.
If you don’t have a website, consider starting small and creating a social media page. Most platforms are accessible and will allow you to post pictures of your work in an effort to generate buzz.
Lack of Scheduling
When running a photography business, chances are that you’ll need to schedule multiple shoots throughout the months. However, it’s easy to schedule sessions at the same time if you don’t plot your schedule and write down dates and times with your clients.
To avoid overlaps, remember to write down all appointments on a calendar, planner, or another visible area to serve as a daily reminder. When scheduling photoshoots, you want to space out appointments with at least 30-minute breaks in between!
Doing so allows you to have enough time to take down sets and assemble equipment for the next client.
Not Having Quality Equipment and Services
Most professionals claim that a quality photo lies in a photographer’s skills! While there is some truth to the argument, there’s more to a photography business’s success than the abilities of the photographer.
To truly elevate your company’s potential to new heights, it helps to have the ideal equipment to support your talent. Consider investing in quality tools, tripods, and lights so that you have what you need to deliver high-quality, crisp prints to all your clients.
When developing images, there are several methods available for photographers to print their photos, like giclee and metal printing. These options differ slightly from one another. It’s best to consider their advantages before selecting the best choice for your business.
While plenty of habits can hurt your photography business, using this guide can help alleviate those concerns so that you can continue doing what you love at the professional level.
