Many people think business cards are a thing of the past. However, you can cover your paper and digital bases with a business card. You can connect your business card to your socials and website, effectively communicating your message no matter which medium your customers find first.
Physical business cards are an excellent way for people to pass your info forward as they recommend you to their friends. Whether you rely more on traditional or digital marketing, business cards remain a crucial business tool. Read on to discover three tips for designing the perfect business card and impressing your customers!
Craft Your Logo
The first thing you’ll need is a good logo. Afterward, you can choose whether to emboss or print this vital design on your cards.
There are many logo designers out there that will help you with the process. However, commission prices vary, often depending on how colorful and complex you want your logo to be. Fortunately, you’ll want your logo to be on the simple side so it remains recognizable from a distance.
Your logo should communicate what your company specializes in without words. Not every logo achieves this, but if a person can immediately understand the industry you work in, they can associate your brand with solutions in that field.
Communicate With Color
Design refers mainly to the color palette you use. Many people are afraid to use bold colors on their cards and stick with traditional black and white. Limiting your color palette is often a mistake, as it is easy for people to lose your business card in the sea of other bland pieces of paper. Your color palette should also reflect what you do as a business or communicate the tone of your work.
Different niches use different colors. For example, the medical field tends to stay with calm blues and greens, while construction logos use bolder colors like vibrant reds or yellows. There’s no shame in observing how other people market or asking around to see what palette staff and customers think suits your brand.
Focus on Legibility
How you put information on a card affects its legibility. Keep in mind that the font you choose can help communicate the type of business you run to potential customers.
Not every business card needs a fax number, especially if you don’t often use a fax machine. Instead, stick to your name as the primary piece of information and consider including a phone number, email address, and company socials.
Try making your email handle the same as your social media handles for brevity. Instead of taking up a bunch of space for each platform handle, you can simply have their respective social media logos at the bottom.
These three tips for designing the perfect business card are sure to get your business traction! So, get in touch with your local print shop today and add this vital marketing tool to your business!
