Suppose you’re a small business owner looking for a simple but efficient way to increase your label awareness. In that case, stationery is an excellent option to grow your brand. While it’s subtle and valuable, it often lacks impact. If you already have material, look at it now. Does it showcase your style? Explore these stationery tips for branding your small business if you’re unsure.
Keep It Consistent
Consistency is key when building a brand. All your printed and promotional products should be the same across the board, including logos, colors, and fonts. If you make any changes to your logo, your printed materials must reflect them. You wouldn’t want potential clients to find discrepancies within your branding. It can confuse and ultimately turn them away from your business.
Provide Contact Options
Impactful stationery should provide your business’ contact information. Be sure to include:
- Your phone number
- Your email address
- Your mailing address
- Your fax number
Many small companies also include their social media handles on their stationery to help draw new clients to their website or social media pages.
Impactful Types of Stationery
For any company, it’s worth investing in good-quality materials. The most important thing to consider when deciding on your supplies is the impression they provide. If you’re uncertain about what types of materials to use, here are some impactful types of stationery:
- Business cards: This is usually the first time a potential client or customer hears of who you are. To create the impression you desire, you may want to consider the reasons to purchase luxury business cards.
- Pens: Most people will use and keep a pen, which will also provide word-of-mouth advertising if someone picks up the pen and asks about it.
- Envelopes and shipping materials: This is especially important if your company sells a product since this is the first thing customers will see when they receive the package.
Stationery is more than just the primary way to provide information about your business; it conveys a positive, lasting impression if designed accordingly. Hopefully, these stationery tips for branding your small business will help you create a brand that shines.
