If your same old retail marketing plan seems stagnant, try incorporating new traditional and digital marketing techniques. Retail stores don’t always have to stick with the same marketing techniques just because they have a physical presence. You can incorporate both old and new strategies with these tips for how retail stores can use traditional and digital marketing.
Examples of Traditional Marketing
Traditional marketing is the main form of marketing that many physical and brick-and-mortar stores rely on. Traditional marketing refers to most marketing methods that you wouldn’t be able to convey online. For example, physical signage like billboards, posters, and flyers are all traditional marketing materials. Even TV and radio advertisements are considered traditional marketing techniques. Traditional marketing is great for businesses with a local audience, which is perfect for retail and physical stores.
Incorporating Digital Marketing
Retail stores can benefit from digital marketing just as much as they benefit from traditional techniques. Digital marketing is very popular with e-commerce websites, though there are many techniques that retail stores can use as well. Social media is a great place to start. Creating a social media account for your business can help increase your brand awareness and spread the word about your local business. Some other digital marketing techniques to employ include email marketing for online interest as well as in-store customers, contests and giveaways, starting a business website, and more.
How Both Work Together
Many people tend to separate traditional and digital media and end up in either camp when in reality, digital and traditional marketing work well together. You can target different audiences with both traditional and digital media, and adding digital marketing techniques to your traditional ones helps increase the outreach that your business has. Trying out techniques that each field has to offer will help expand and diversify your marketing approach.
If your marketing plan needs a fresh start this new year, try taking advantage of both traditional and digital marketing strategies. Now that you know how retail stores can use traditional and digital marketing, you can start applying these strengths to your own brick-and-mortar store to reap the benefits.
