Search engines are the lifeblood of any small business. Whether your business is new or has been around for a while, make sure your website gets traffic with local searches. If you’re not showing up in the search engine results, you’re losing out on potential customers and revenue.
There are many ways to improve your website’s search engine optimization, or SEO, but using these five ways to build your local SEO for your small business can help you start seeing results quickly.
Optimize Titles and Descriptions
One of the first things you can do for your local SEO is to make sure your website’s title tags and descriptions are optimized. Include relevant keywords and your city and state in the title. For example, if you own a plumbing company in Los Angeles, your title tag could be “Los Angeles Plumbing Company – 24-7 Emergency Plumbers.”
Make Sure Your Business Is on Google Maps
If your business isn’t showing up on Google Maps, potential customers won’t know where to find your store or how to get in contact with you. Make sure your business is listed in Google Maps, and make sure your information is accurate and up to date. Add photos of your business, your contact information, and your hours of operation.
Create More Content for Your Website
Google loves websites that regularly update with fresh content. If you can create content that’s relevant to your target audience, you’ll be doing your SEO a favor. Try to write blog posts, create infographics, and produce videos related to your business.
Encourage Reviews and Testimonials
Google considers the reviews and testimonials your business receives when it’s determining your ranking. If you can encourage your customers to leave reviews on your website, Google will see that you’re a trusted business. Make sure to constructively respond to any negative reviews.
Optimize Your Site for Mobile
More and more people use their mobile devices to search for local businesses. Make sure that your website is optimized for mobile devices and that it has a mobile-friendly website version. If you don’t have a mobile version of your website, you’re losing out on potential customers.
All business-owners want their companies to be successful. One of the best ways to achieve success is to make sure you’re doing everything possible to optimize your website for local SEO.
There are many ways to improve your SEO, but using these five methods to build your local SEO for your small business can help you see results quickly. Set aside some time or hire a professional to help you with these tasks, and you’ll be on your way to better rankings and more customers.