Finding the proper packaging is essential for your product. This is especially true when it comes to packaging. Packaging is not just a marketing tool—it also serves as an extension of the brand and can sell your product (or at least help it sell itself) if designed correctly.
Your packaging must attract consumers, differentiate your product from its competitors, and encourage them to buy before you even have your product in their hands! Read on to discover four factors to consider when packaging a product.
Quality
The first factor in packaging design is quality. The package of your product should be durable and damage-resistant. The shipment process will move, bump, and toss your package around on its way to the consumer, so having a durable package is critical to ensure that your product reaches them safely. Corrugated cardboard boxes are sturdy and can withstand considerable force without experiencing damage. If you decide that you want to use a less durable material for your packaging, you should plan for what to do if the transit process hurts your product.
Security
The second factor to consider when packaging a product is security. Packaging needs to keep what’s inside safe from theft, and we don’t mean just the product itself—packaging can also be a target for thieves. Thinking about your package as a deterrent to theft is important. For example, if things in your packaging are particularly desirable or valuable, you might consider tamper-evident features or even anti-theft devices for additional protection.
Cost
Cost is one of the most critical areas to focus on when designing your packaging. Many factors determine the price, including the cost of packaging itself, the cost of shipping, the costs involved in storing materials, and much more. Consider all these costs before deciding on the type of materials you want to use for your product’s packaging. Reduced cost is one of the many benefits of wholesale packaging and could be a useful option for any business looking to reduce overhead.
Branding
With so many brands offering similar goods and services, your branding can nudge consumers toward your brand over another one. Of course, it’s not enough to slap a logo on something and call it “branded.” The most successful brands consider every aspect of their packaging; logos and colors, physical design, materials used, and even typography contribute to building a compelling identity for a brand. Finding creative ways to include your brand within your packaging is a best practice.
When it comes to packaging, there are many factors to consider. Do you have to design around certain size limitations? What’s the correct size box for your product? How many sides of the packaging need to be labeled? Depending on your product, your packaging needs will change; finding a supplier that can provide quick service and high-quality customer service is key to ensuring that your product arrives looking its best!
